Driving results that matter
A nonprofit hospital located in Northern California wanted to reach new households in six primary regions of their market to create awareness for services and increase utilization.
The hospital marketing department leveraged Personify Health’s Health System Growth solution to precisely identify prospects and target them with monthly triggers, generating significant results including:
Challenge
- Reach new households in six primary regions to create awareness of services and drive increased utilization of them.
Solution
- With the patient acquisition and retention software included in Personify Health’s Strategic Growth & Risk Management solution, the health system was able to precisely identify prospects in targeted regions.
- Using the built-in marketing automation, they sent monthly triggers to drive new residents to specific facilities and measured the impact of these triggers.
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