Success story

Hospital Launches Targeted Direct Mail Campaign Resulting in $5M ROI

Health system marketing
Healthcare marketing

Driving results that matter

A hospital in the southern U.S. sought to increase the volume of profitable patients seeking hip and knee replacement procedures. 

The hospital partnered with Personify Health to execute a direct mail campaign targeting 9,000 prospects and it delivered significant results, including: 

0x ROI

$766.51 return for every $1 spent

$0M

$5,042,687.40 In total charges

Challenge

Increase the volume of profitable patients seeking hip and knee replacement procedures.

Solution

With the patient acquisition and retention software included in Personify Health’s Strategic Growth & Risk Management solution, the hospital executed a direct mail campaign that reached 9K prospects, identified with predictive modeling as most likely to need orthopedic care. They used the same software to then execute the campaign via direct mail and email and measure the results.

Learn more at personifyhealth.com

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