Generic, siloed programs don’t change behavior — personalized, unified outreach drives real reductions in cholesterol, blood pressure, and BMI.
Most people know high cholesterol and blood pressure are unhealthy — the challenge is changing the habits that drive them. By unifying physical activity and nutrition programs on one platform, targeting at-risk members with personalized outreach, and rewarding completed actions, Personify Health drove sustained participation that translated into measurable improvements in three key biometric measures.
High cholesterol and high blood pressure contribute to several complex and costly chronic conditions, like hypertension or cardiovascular events. Helping consumers address these underlying conditions by engaging them with personalized support is an effective way to drive behavior change, improve health measures and lower healthcare costs.
Challenge
Most consumers know that high blood pressure, high cholesterol and being overweight are not healthy. But changing habits that contribute to them is hard.
Organizations are investing in physical activity and/or nutrition programs to help. Unfortunately, they are finding that simply offering them as generic, siloed programs is not enough to drive meaningful health outcomes.
Solution
Personify Health makes it easy and fun for at-risk members to participate in physical activity and nutritional programming by:
- Streamlining access to all available programs into one platform
- Leveraging data to pinpoint who would benefit the most from participating
- Conducting coordinated, personalized outreach
- Integrating intrinsic and extrinsic rewards and incentives (i.e. points for completing a program) for completed actions
Results
Personify Health successfully engaged and drove sustained participation in physical activity and nutrition programs. Sample actions consumers took included:
- Completing a pre- and post-biometric screening
- Participating in programs including “Exercise Your Feet”, “Warm Up Before Exercise”, “Unplug and Chug”, “Work Out Without a Gym”, “Exercise and Nutrition Works”, “Heart-Healthy Eating”, and “Colorful Eating”
- These actions led to decreases in cholesterol, blood pressure and BMI (body mass index) for employees and members..
Learn more at personifyhealth.com