Success story

A Health Plan Utilized Language-Specific Messaging to Drive Increased Colorectal Cancer Screenings

Medicare star ratings
Member engagement

Driving Results That Matter

A national health plan sought to increase colorectal cancer screenings for 50,000 African American, Asian, Hispanic Latino, and Caucasian members. The health plan needed to make sure that each message was language-specific and ethnically appropriate for each target group.

The health plan partnered with Personify Health’s engagement team to target and conduct outreach to the various populations. Since leveraging Personify Health’s engagement services, they have seen significant results including:


Overall improvement compared to the control

0 pt

HEDIS improvement


Improvement in Latino population hearing an ethnic-centric message with a male voice



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