Article Summary
How a regional health network used targeted patient engagement to rebuild cardiovascular service line volume after COVID-era “medical distancing.”
With patients hesitant to return to care post-COVID, a regional health network partnered with Personify Health to re-engage at-risk individuals through a multi-channel cardiovascular campaign. Using health risk assessments, direct mail, and email outreach, the campaign drove awareness around heart disease and brought patients back to a high-margin service line.
Cardiovascular service line
Multi-channel campaign
Health risk assessments
Direct mail + email
Post-COVID re-engagement
Regional health network
Challenge
- A regional health network wanted to drive volume for its high-margin cardiovascular service line to help recoup lost revenues due to COVID. But “medical distancing” presented challenges like lower volumes and hesitancy to return to care.
Solution
- Personify Health designed and executed a targeted, multi-channel cardiovascular campaign engaging patients with a health risk assessment (HRA).
- The goals were to drive more awareness around heart disease and encourage at-risk individuals use the healthcare system’s cardiovascular services.
- To boost engagement, the campaign included multiple messages delivered via direct mail and emails over an extended period.