Client-at-a-glance
• Chicago-based teaching hospital
• 225 beds
• 300+ physicians on staff
• Offers a comprehensive array of advanced, inpatient, outpatient, and surgical services
Opportunity
A 225-bed teaching hospital in Chicago wanted to reach out to new households within a set of specific ZIP codes to drive service utilization.
Solution
Personify Health provides the freshest new mover data available, including out-of-area and cross-town movers. This hospital’s Marketing Department partnered with Personify Health to identify an average of 140 new mover households entering their target ZIP codes monthly and connect with the new movers in the form of a postcard.
To further enhance the recipient’s experience, Personify Health assisted the client with developing multiple versions of this 6”x9” postcard. The hospital followed one of our best practices of customizing the postcards to feature photos that look like the recipients by using Personify Health’s data of age range, ethnicity, and gender. This allowed the recipients to feel welcomed into the community. Additionally, the postcard’s calls-to-action were clear and easy to follow, including find a doctor at a nearby location and call or visit the website to learn more about free health classes and events.
Why data matters
A 225-bed teaching hospital in Chicago wanted to reach out to new households within a set of specific ZIP codes to drive service utilization.
Case study context to help you increase patient acquisition
Personify Health is a health engagement company that helps health systems acquire profitable patients and increase profitability. We supercharge multi-channel campaigns with the AI-powered technology and consumer data that health systems don’t have, plus support from skilled experts and real-time reports that show immediate value. Our market-leading health CRM is trusted by marketing and strategic teams to drive growth for high-value services and new providers, and boost patient acquisition.
What’s so great about New Mover Data?
Personify Health’s new mover data is the freshest in the industry. That means, as soon as the information is available, we collect it which allows our health system clients to be the first to reach the new prospects in their area. This alone has proven to have a huge impact on our clients’ bottom lines.
Is one of your KPIs new patient acquisition?
This is the perfect campaign to run. Most often, it’s the first campaign all our clients begin. Running continuously every month, it finds and communicates with the new movers in the defined geographical area. It’s so popular that some clients have run this program for 10 years straight with fantastic results!
Pinpoint the most profitable patients for immediate growth
We supercharge multi-channel campaigns with the AI-tech and consumer data that systems don’t have, skilled experts, and real-time reports to show immediate value. Our market- leading health CRM is trusted by marketing and strategic teams to drive growth for high-value services, new providers, and boost patient acquisition.
