Success story

Multi-National Health Plan Cuts Annual Disenrollment by 1/3

Medicare star ratings
Member engagement
Multi-National Health Plan Cuts Annual Disenrollment by 1/3

Challenge

• Determine which Medicare and Dual Eligible members were at risk for disenrolling.

• Determine how to prioritize marketing spend.

Solution

• Generated unique insights based on the data and advanced analytics with Personify Health Retention Solution, identifying members most at risk for disenrollment.

• Conducted targeted outreach to at-risk members with retention- focused messaging.

0%

Accuracy in identifying at-risk individuals prior to outreach

0%

Reduction in disenrollment


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