How a health system launched three new medical parks and filled them with the right patients from day one — using geo-targeted, payer-specific outreach.
Opening new clinical locations means nothing without patients walking through the door. This health system used Personify Health’s Patient Acquisition and Retention solution to target both non-patients and existing patients within a defined radius of each new location, with a specific focus on good payers — launching Grand Opening campaigns followed by ongoing promotional outreach to build lasting volume.
Challenge
• A health system opened three new medical parks in their service area and wanted to introduce the new locations to the community and educate about the services in hopes to bring in new and existing patients.
Solution
• Leveraged Personify Health’s Patient Acquisition and Retention solution to target non-patients and patients within a de ined radius of the new locations.
• Used a speci ic query aimed to target good payers.
• Launched several campaigns to announce Grand Openings with follow-up campaigns to continue the promotion.