Success story

Financial Institution Launches Double Points Campaign as a Promotional Tactic for New Program

Get to Know Personify Health: Double the Points Campaign

Your team for success. Personify Health Account Manager, Strategic Account Executive, and Health & Wellbeing Specialist work together to support their Client in building the foundation for a thriving culture

Background & Goals


Canadian financial institution with 51K+ eligible members

Goal of the campaign


Overarching Strategy


Enrollment & Engagement





7,000 steps tracked


personal challenges joined


social connections

Platform Adoption


daily activities


daily steps tracked


monthly engagement


daily interaction

Actual Client Campaign Plan

Double the Points Campaign Plan

Kick–Off Strategy & Timeline

Step 1: Dec 2022
Leadership Buy-In: Pitches and Strategy Planning

Step 2: Jan-Feb 2023
Promotional Campaign: Setting Up for Success

Step 3: Feb End
Data Review: Measurable Results Delivered

Step 4: June
Corporate Challenge: Inaugural Company Challenge