74% enrollment, 69% more productive, 74% would miss the program — a nine-state financial institution built one of the most engaged wellbeing programs in its class.
Since 2014, this financial institution has grown a deeply engaged wellbeing program across 1,589 eligible lives. With mindfulness engagement 21% above benchmark, 82% of members more aware of their benefits, and 2,500+ personal habit challenges self-created by employees in a single year, their program proves that personal choice and sustained design drive results that go far beyond participation.
Supporting all employees’ health & wellbeing
Providing a program that supports and rewards their members throughout their journey
Background & Goals
Background
- Opened in 1962, this financial institution serves nine states in the U.S. today
- 1,589 total eligible lives
- 74% of eligible lives enrolled with 75% engaged
- Personify Health client since 2014
Goal
- Engage all employees, including hard-to-reach populations
- Listen to employees’ needs and deploying an aligned and actionable program
Initiative
Overarching Strategy
- Create an evolving program that encourages personal choice across all wellbeing dimensions with a program design that supports sustained behavior change and ongoing engagement
Tactics
- Customized approach to support their employees’ wellbeing with an openness to add additional resources based on needs
- Ran two Corporate Challenges in 2022 that promoted mindfulness and fitness
- Members created over 2.5K Personal Healthy Habit Challenges in 2022. Popular Challenges included drinking water, healthy eating, taking the stairs, or starting the day off right
- Incorporated Personify Health Coaching into their program. Top focus areas included weight management, healthy eating, getting active, stress reduction, and sleep
- Encouraged members to complete their Health Check to support them on their journeys
Impact
Engagement
63% of members earning an incentive
56% of members with social connections
74% activity Average engagement (+18% higher than benchmark)
68% nutrition Average engagement (+15% higher than benchmark)
56% mindfulness Average engagement (+21% higher than benchmark)
13% higher monthly engagement for Coaching participants
Culture & Satisfaction
67% of members are more proud of their company culture
82% of members are more aware of benefits
74% of members would feel disappointed if they could no longer use Personify Health
Health Check
95% of members completed at least one question
79 out of 100 average health score
Improving Performance
69% of members are more productive
64% of members are more energetic
Case study context to help you enhance your Homebase for Health®
Healthy Habits
Challenges & Inspires Better Health
• Boost motivation and keep employees engaged using impactful and holistic team-based challenges with topics that range from mental health to sustainability
• Build Healthy Habits with fun and social wellbeing challenges to foster a sense of community among participants
Coaching
Person-to-person support that helps members thrive
• Focus on choice, trust, and rapport to foster meaningful change with healing modalities that integrate body-mind-emotion-spirit-environment
• Members can self-enroll, easily schedule appointments online, and meet with the same coach each time
Health Check
Recognizes members’ changing health, needs, & interests to motivate them on their journeys
• NCQA-certified health assessment offers members a fresh look at their lifestyle choices and personal health
• Educates them of their health risks and guides them to improve their health and wellbeing with personalized recommendations