Article Summary
78,000 members precisely identified for a medication adherence program — using social determinants data to predict who needs help refilling and why.
A health plan needed to rapidly reach members with diabetes, hypertension, and high cholesterol who weren’t adhering to their medications — but lacked data on why. Personify Health’s Retention Solution identified 78,000 at-risk members using predictive SDOH factors, then delivered personalized messaging for up to three specific drug names with barrier-breaking tips tailored to each member’s situation.
78,000 members identified
SDOH predictive targeting
Diabetes, hypertension, cholesterol
Personalized drug-level messaging
Barrier-breaking tips
Medication adherence program
Challenge
- A tight timeframe to identify and target members with diabetes, hypertension, and/or high cholesterol for a medication adherence
program. - Members lacked education on adherence, and the health plan lacked data on member barriers to refill.
Solution
- With Personify Health’s Retention Solution, the health plan was able to precisely identify 78K members based on predictive factors like
social determinants. - Educated members about the importance of adherence with personalized messaging for up to three drug names.
- Leveraged insights from Personify Health to include a barrier-breaking tip that would increase the chances of action.
Ready to take your employee wellbeing program to the next level? Talk to an expert at Personify Health to get started.