Challenge
- A tight timeframe to identify and target members with diabetes, hypertension, and/or high cholesterol for a medication adherence
program. - Members lacked education on adherence, and the health plan lacked data on member barriers to refill.
Solution
- With Welltok’s Retention Solution, the health plan was able to precisely identify 78K members based on predictive factors like
social determinants. - Educated members about the importance of adherence with personalized messaging for up to three drug names.
- Leveraged insights from Welltok to include a barrier-breaking tip that would increase the chances of action.
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