At Personify Health, we believe that better health starts with better engagement.
That’s why we brought together top wellbeing leaders and consultants for our latest client webinar packed with real talk (not recycled HR jargon) on what actually moves the needle in 2025.
We’re talking:
- Engagement strategies that actually drive action
- The five trends reshaping employee health (and why ignoring them is costing you)
- And a behind-the-scenes look at how your peers are using personalization, gamification, and smart communication to turn benefits into outcomes
If you’re serious about building a modern health strategy that engages members, improves outcomes AND reduces cost, keep reading.
Five trends shaping the future of health benefits
From mental health to medical inflation, these are the five trends rewriting the rules of employee wellbeing:
- Mental health: Reduced stigma is driving more people to seek help, improving workplace focus and reducing care costs.
- Weight management: With obesity impacting 1 in 3 adults, sustainable solutions are in high demand.
- Cancer support: Nearly half of those diagnosed are of working age, underscoring the need for comprehensive, ongoing support.
- Women’s health: A growing market with direct implications for retention and satisfaction.
- High-cost claims: Rising costs from chronic conditions and new technologies require smarter cost-control strategies.
Explore our latest report, “Crunching the Health Code: Stats Across 5 Essential Categories,” to gain actionable insights and data-driven talking points to support your health strategy and engage leadership effectively.
Designing solutions with empathy
You can’t build for engagement without first understanding who you’re building it to serve.
That’s why we use four behavioral personas rooted in real user interviews and behavior patterns to create experiences that truly fit each individual member.
We covered them in the webinar, but they go far beyond theory. These personas help us personalize every touchpoint and they can help you do the same across your own strategy.
Meet the four personas behind smarter health engagement.
Real strategies, real results
We also shared four practical tips that clients are using to boost participation and outcomes:
- Design for reach & engagement: Extend eligibility to spouses, run monthly and custom challenges, and use the Benefits Page to centralize all wellbeing offerings on and off-platform.
- Optimize rewards: Use flexible incentives like Pulse Cash or payroll rewards, simplify entry levels, and consider subsidized devices to boost participation.
- Strengthen communications: Build a dedicated support team, integrate onboarding, use system-generated messages, and maintain a monthly communications calendar with targeted campaigns.
- Build internal momentum: Launch a Wellbeing Champions Network, involve senior leaders, share member success stories, and offer condition management tools like digital therapeutics and guided journeys.
See how we can help you implement these strategies in your organization!
A platform that evolves with you
Our commitment to innovation means your program stays fresh and relevant.
Here are a few of the many ways we’re raising the bar with an unparalleled member experience that delivers real outcomes:
- Smarter, more personalized engagement: A platform that adapts to each member’s journey because personalization isn’t just a feature, it’s a core strategy that delivers results.
- Easy access to world-class partners: Our comprehensive marketplace removes friction and adds value. It’s the perfect solution for organizations looking for more options and less operational complexity.
- Purpose-driven results: Delivering more relevant content and motivation. This is a powerful differentiator that turns engagement into real outcomes.
Curious about what’s next? See what the future of personalized engagement looks like
Ready to take the next step?
Let’s talk about how Personify Health can help you build a strategy that will lead to healthier employees at lower costs, without the guesswork.