Wrapping up 2025: Personify Health’s bi-annual innovation and impact report

If 2024 was about stabilizing after the post-pandemic rush, 2025 was the year the industry demanded value. We heard the market loud and clear: point solution fatigue is real, healthcare costs are climbing, and the workforce is feeling the “whiplash” of rapid change. 

At Personify Health, we didn’t just deliver products and services this year. We built unified solutions designed to address fragmentation, empower millions of members, deliver healthier outcomes, and prove that there is a hefty positive return on health. 

Here is a look at how we spent 2025 making health personalized, integrated, and actually human. 

What’s new? 

Below is a snapshot of our latest innovations between July 2025 – January 2026, across our personalized health platform. Each advancement is built to create a consumer-grade member experience and give our clients flexibility and control to achieve healthier members at a lower cost. 

Wellbeing 

Human + Artificial Intelligence = Meaningful Outcomes 

Drive lasting behavior change with content and recommendations as unique as your members  

• PercyIQ – Human intelligence. Artificial intelligence. Our new human-centered intelligence engine, designed to maximize outcomes, minimize costs and empower healthier lives. More than just AI, PercyIQ blends empathy, data science, and behavioral insights to deliver meaningful, lasting outcomes. 

• Expanded Content Library – Unique content. Deeper impact. Featuring 90+ new videos on topics like vaping, fertility, and caregiving, plus 50+ journeys on topics like GLP-1’s, parenting, pelvic health, inflammation and mental health. Marking our largest volume of content released in 6 months, we’re giving members more ways to learn, grow, and thrive across today’s most pressing health topics.     

• Discover Catalog and SmartRecs Powered by Percy IQ – Smarter Recs. Easier discovery. The new Discover Catalog presents platform features and content by topic and provides even more targeted recommendations based on members’ interests, goals, biometrics, conditions, and predictive risk.   

Consumer-Grade Experience 

Fuel engagement and personalization with smarter rewards, devices, and social connections  

• Reward Enhancements – More control. Smarter recognition. Expanded program-level reward cap options, automated milestones rewards for new hires, and smarter reward recognition for segment switchers or custom completion dates, gives programs greater flexibility and impact.  

• Expanded Device Integrations – More devices. Seamless syncing. Now supporting deeper connections with Oura Ring and Whoop, making it easier for members to stay engaged using devices they already love.   

• Chat Tagging for Challenges – More hype. More connections. Members can now tag teammates or rivals in featured step challenge chats, fueling motivation and friendly competition all in the name of health.   

• Smarter Custom Communications – Right message. Real impact. Boosting client custom campaigns with the power of our personalized communication engine to deliver messages that drive members’ action and engagement.   
   

Health Plan Focused Innovation  

Empowering Health Plan clients and members to achieve their unique goals through flexible claim billing, actionable insights, and seamless member access 

• Health Plan Pilot: Billing as a Claim for Transform and Coaching – More access. Easier funding. Health Plan pilot clients can fund Transform and Coaching through medical claims, expanding access to preventive care. 

• Health Plan Multi-Membership Support Phase One: Account Switching – One platform. Seamless access. Members who are offered Personify Health solutions in multiple ways can easily access all their accounts, giving them access to all their programs’ benefits.  

• Health Plan Impact Report – Tailored reports. Actionable Insights. Elevating Health Plan program designs with our Impact Report to deliver tailored strategies during Annual and Quarterly Business Reviews.  

Partner marketplace 

Find the right solution for your population, right in your Client Admin Portal 

• Partner Marketplace embedded in Client Admin Portal – Easy access. Integrated choices. Clients can now explore and evaluate partners’ offerings directly within the Client Admin Portal.   

• General Availability for Developer Portal – Connect faster. Integrate smarter. Our new self-service gateway empowers developers to discover, integrate with, and subscribe to Personify Health APIs. Built for partners aiming to join our Partner Marketplace as an Integrated Solution, the portal expands client flexibility and choice with partners, while ensuring a seamless, real-time experience for members.  

Third party administration (TPA) 

Connected Tools for Better Outcomes 

Administer successful plan designs with the right tools and the right insights 

• Enhanced TPA Broker and Client Admin Portal – Streamlined administration. Centralized reporting. Gives brokers and admins a unified hub for plan management, reporting and analytics, and member engagement tools.  

• TPA Client Validation Toolkit – Launch smarter. Save time. Gives clients an easy way to review and validate their platform setup prior to launch, reducing admin work and delivering successful launches.   

• Plan Performance Review Upgrade – Deeper insights. Smarter strategies. The redesigned review adds deeper insights into population health, SDoH, cost impact, and savings, with actionable recommendations.  

Smarter Care Journeys 

Support members’ health care journeys with integrated care teams and family health management tools 

• Integrated Messaging with Care Teams – One thread. Whole Care team. New Care Messaging functionality allows members to connect with their Personal Care Managers, Personal Health Advocate Specialists, and Workplace Coaches, offering a more integrated and personalized care journey.   

• Expanding Support for Pediatric Preventive Care in My Care Checklist – Smarter tracking. Simplified family care. My Care Checklist now tracks preventive care gaps based on claims data for children aged 0–18, across 14 essential childhood vaccines to streamline family health management.   

Awards & recognition 

We measure success not just by the recognition we receive, but by the rigor behind our solutions and the confidence they inspire in our clients and members. This section highlights the internal science and external validation that guarantees impact.  

• TIME’s Top HealthTech Companies of 2025 – Trusted innovation. Proven impact. Recognized in TIME’s inaugural list of the World’s Top HealthTech Companies, earning distinction in the Prevention category for our innovative, personalized approach to improving health outcomes and lowering costs.   

• Gratitude in action, stories that inspire – As we reflect on the year, one thing stands out above all else: the incredible partnerships we’ve built with our clients and the meaningful connections we’ve fostered with our members. But don’t take our word for it:  

• “Personify Health not only works, but they empower us to think differently about healthcare.” – ZMC Hotels  

• “We chose to partner with Personify Health based on a few things. One being that it is a single platform that offers different solutions and features to support our employee’s wellbeing.” – Bally’s 

• “I am very thankful for your services, even if it’s just someone to talk with and another person who cares and supports me on this journey.” – Member starting chemotherapy who engaged with a Personify Health care manager and realized $10,000+ in savings  

• “It’s been absolutely life changing. Now that I see my health improving, I’m excited to grow old with my spouse and I’m looking forward to living a long, healthy life.” – Dave, a Transform member testimonial. Hear Dave’s full story  

Outcomes you can count on  

Coaching has significant impact on clinical and behavioral outcomes 

Lifestyle coaching isn’t just supportive — it measurably improves health. New biometric and behavioral analyses show that coached members achieve stronger clinical gains and healthier habits across both moderate- and high-risk groups. Stay tuned for a full report launching early 2026.  

1. Clinical improvements: 

• Moderate-risk members were significantly more likely to reach healthy blood pressure (+5.8 percentage points (pp)) and triglyceride levels (+4.2 pp). 

• High-risk members saw meaningful reductions in LDL (+6.2 pp), total cholesterol (+5.4 pp), and blood pressure (+4.6 pp).  

• These results are held even after adjusting for age, gender, region, engagement, and preventive-care use — pointing to true risk reduction linked to coaching. 

2. Behavioral improvements: 

• Moderate-risk members reported healthier nutrition, sleep, and productivity (+4 pp). 

• High-risk members improved heart health (+6.2 pp), preventive-care habits (+5.8 pp), and physical activity (+3.7 pp). 

Meet the minds behind the metrics 

• Insights Lab – Smarter data. Sharper decisions. The Insights Lab blends our decades of health engagement expertise with our AI-powered analytics for meaningful, actionable insights that empower organizations and individuals to make smarter health decisions and ​drive better outcomes. Get ready for continued reports powered by our Insights Lab.   

• Clinical Board – Evidence-based innovation. Leading experts. Our board ensures that every solution we offer is ​grounded in rigorous science—enhancing credibility​ and effectiveness.   

3 market trends we’ve got our eye on… 

1. Employers are making a Return-to-Office (RTO) comeback: RTO policies are flooding the news, with employees often experiencing tension and resentment. We analysed how to successfully re-engage employees and ensured wellbeing programs remain effective, whether they’re at home or back at the desk. 

2. GLP-1s are changing the healthcare landscape: GLP-1s are rewriting pharmacy cost projections. But high dropout rates mean many employers aren’t seeing true ROI.  

3. AI has its place in the benefits industry: AI promises massive efficiencies, but its integration into benefits is delicate. Learn the key mistakes to avoid and how to strike the perfect balance between high-tech efficiency and the crucial human element. 

Looking ahead: 2026 and beyond 

We’re already building for what’s next: 

• Percy IQ powered features like Gen-AI Search and MyFocus personalized plans to help members discover benefits, content, and reach their goals  

• Improved engagement with partners through enhanced recommendations, embedded content, and integrated apps  

• New insight reports for Coaching, Transform, and Navigation for actionable data to drive population health outcomes  

• New savings guarantee analysis for TPA clients with actionable insights on cost trends, savings impact, and market benchmarks  

Closing thoughts   

As 2025 wraps, our focus remains exactly where it’s been all year: helping organizations take control of rising healthcare costs while improving member health. Every innovation, from the science of our Clinical Board to the intelligence of PercyIQ, is designed to simplify healthcare and deliver a measurable, positive impact. 

We’re building unified solutions rooted in the belief that healthier should be easier and less expensive for everyone. We’re excited by the progress we’ve made in closing gaps and reducing complexity, but this is just the beginning. 

Let’s build a healthier, more cost-effective 2026 together.