Halfway there, full speed ahead: Personify Health’s 2025 bi-annual innovation and impact report 

With medical costs projected to rise 8% this year, employers are under more pressure than ever to control spend without compromising care. That pressure is one of the key challenges we’ve committed to solving alongside our clients, members, and partners.  

That’s why we’ve spent the first half of this year focused on building smarter, more connected solutions that make healthier easier at lower costs for the members we serve, the clients who trust us, and the consultants and brokers who partner with us. 

By empowering millions of people to take meaningful steps toward better health and giving organizations the solutions and tools to support them, we’re not just responding to rising costs. We’re helping to reduce them. 

As we reach the halfway point of 2025, it’s a fitting moment to reflect on the progress we’ve made and preview how we’ll continue to tackle these challenge in new and smarter ways. 

So, here’s a look at what we’ve done so far and what’s still to come. 

What’s new?  

Here’s a snapshot of the latest innovations across our personalized health platform. Each one is built to simplify the member experience, give our clients more flexibility, visibility, and control, and ultimately, reduce costs for organizations and their people.  

Wellbeing 

Smarter communication and outcomes 

Accelerate member activation and connect outcomes to real business impact 

• Impact reports: Integrated ROI and VOI reporting connects the dots between member outcomes, absenteeism, prevention, and financial performance. 

• 30-day onboarding series: A dynamic, omni-channel welcome journey helps new members activate quickly with tailored content that meets them where they are. 

• Expanded content library: New resources on highly requested topics like menopause, men’s health, diabetes, self-care, and sleep give members the support they need across every life stage and health goal. 

More program flexibility 

Tailor incentives to match your population’s unique needs and goals 

• Custom conditions in MyCare Checklist: Clients can now align incentives to the conditions that matter most to their members, creating more targeted, effective programs. 

Partner Marketplace 

Find the right solutions for your population faster and make them work better together 

• Developer portal (early access): Partners can now explore and test APIs and integrations as part of the early access program, making it easier to build more integrated, seamless member experiences between point solutions and the Personify platform. 

• New marketplace experience: Our new integration tier makes it easier than ever for HR teams to connect their existing benefits stack to the Personify platform and find the right partners with enhanced filtering and categorization features.  

Third Party Administration (TPA): Simplifying access and administration 

Greater access, flexibility, and visibility 

More visibility and control for both members and administrators  

• New Networks and Centers of Excellence: Newly integrated partnerships empower brokers and clients with greater flexibility, streamlined access to high-value care, and customizable, cost-efficient benefit strategies. 

• Unified Member Experience: Launched 50+ TPA clients on the first and only personalized health platform that unifies wellbeing, navigation and advocacy, and TPA services to deliver engagement, outcomes, and ROI.  

Admin efficiency, elevated 

Simplifying administrative tasks so HR teams and brokers can focus on strategic work 

• Simplified enrollment forms and ID card replacements: Less paperwork. Fewer errors. More time back for HR teams and brokers. 

• Unified reporting access: Our industry-leading reporting offering, Personify Health Informatics, is now integrated directly into the client admin portal, delivering faster insights with advanced predictive models on health risks and costs, top healthcare cost drivers, ROI on program outcomes and more.  

Award-winning clients and solutions 

The innovations we’re delivering and the outcomes our clients are achieving aren’t just transforming organizations. They’re turning heads across the industry. 

The following recognitions aren’t just awards. They’re proof of what’s possible when we work together to drive smarter strategies, measurable impact, and a better health experience for all. 

• Health Value Awards: Recognized for delivering measurable financial outcomes, from reducing ER visits to improving in-network utilization through solutions that truly move the needle. 

• MedTech Breakthrough Award: Honored for innovation in care management, our integrated platform stood out for its real-world impact and proven results. 

• EUPD Research Corporate Health Seal – Gold: Named a top corporate health brand for the third consecutive year, reinforcing our commitment to building meaningful, lasting change. 

• Thrive 2025 Awards: Twelve of our clients were honored for leading the way in health, wellbeing, and member experience. Their stories are setting new standards across the industry. [Read more here] 

Outcomes you can count on 

Recognition is meaningful, but results matter most. Behind every award is a body of work backed by data, driven by outcomes, and built to deliver real value for our clients and their members. 

Here’s a look at what progress looks like in numbers so far in 2025. 

Validated financial guarantees 

• Care and cost management: Backed by a $100,000 guarantee from the Validation Institute, our programs have been proven to lower Per Member Per Month (PMPM) medical costs. 

• Wellbeing outcomes: Another $100,000 guarantee supports the impact of our wellbeing programs, demonstrating significant improvements in blood pressure, BMI, and blood glucose. 

Engagement that drives outcomes 

• 25 million members served: Our platform now serves more than 25 million eligible lives through our wellbeing and TPA offerings. 

• 79% of engaged wellbeing members have seen measurable improvements in their health outcomes 

• 25 seconds average speed-to-answer and 90% first-call resolution for TPA Services 

What’s ahead 

The healthcare landscape isn’t just evolving; it’s accelerating. That’s why we’re not only tracking what’s changing but actively building for what comes next. From market shifts to member needs to new technologies, we’re focused on helping clients stay ahead today, tomorrow, and well into the future. 

Here’s a look at the trends shaping the market, the innovations we’re delivering in the second half of 2025, and the groundwork we’re laying for what’s next. 

Market trends we’re watching: 

• Health up, costs down: Employers need solutions that improve care while lowering costs. Integrated platforms are stepping in to reduce high-cost claims and maximize ROI. 

• Siloed care isn’t cutting it: Point solutions aren’t working in isolation. The market is shifting toward unified experiences that simplify the journey and boost engagement. 

• Workforce whiplash: When benefits and culture are misaligned with member’s needs, the results are burnout and disengagement. Personalized support helps rebuild trust and retain top talent.  

• AI and the human touch: Algorithm-driven care alone won’t cut it. The future blends AI with expert human guidance to deliver timely, trusted, and personal support. 

2025 roadmap highlights 

Here’s what we’re focused on delivering in the second half of the year: 

• Smarter omni-channel nudges 

• Enhanced personalized recommendations 

• Easier ways to discover and engage with health content 

• A new, integrated client admin portal for TPA services 

Looking beyond: 2026 and forward 

We’re already building for the future with personalization, precision, and smarter infrastructure at the core. 

• Enhanced precision intercepts 

• AI-powered agents and platform search 

• Personalized “My Why” member journeys 

• Lifestyle spending accounts 

• And more 

Closing thoughts  

As we move into the second half of 2025, our focus is exactly where it’s been all year: helping organizations take control of rising healthcare costs without compromising care. 

We’re not just releasing features, we’re building solutions that close gaps, reduce complexity, and deliver measurable impact for the people and businesses we serve. Every update we make is rooted in the same belief: that healthier should be easier and less expensive for everyone. 

And while we’re excited about the progress we’ve made so far, we know that we’re just getting started!