Giving employees access to wellness programs, preventive tools, or care options isn’t enough anymore. What matters is whether people engage with them – whether that’s opening an app, joining a coaching session, or using a service – and keep coming back.
The truth is, unengaged employees cost self-funded employers millions in unused benefits, missed preventive care, and avoidable health costs.
The companies that are getting ahead aren’t just buying point solutions. They’re using connected health & wellbeing solutions that people interact with meaningfully and consistently over time.
Here’s how Personify Health brings the six principles of engagement to life, and why they work in the real world.
1. Personalized Health Journeys: One Size Fails All
Generic wellbeing programs just aren’t cutting it anymore.
Data-driven platforms (like Personify Health) map each employee’s unique health needs and deliver content, nudges, and programs that matter and make lasting change.
The result? Consistent engagement that drives measurable outcomes.
With built-in AI and clinical teams, Personify Health connects high-tech with high-touch, delivering care that feels both personal and practical.
Read more: 4 core principles of a truly personalized health platform (and why your disconnected benefits are costing you serious dollars!)
2. Navigation: Clarity Over Complexity
Even the best benefits fall flat if employees don’t know where to start. Platforms that guide employees step by step through their care journey transform hesitation into participation. Employees feel supported, confident, and use the benefits they’ve been given.
A large healthcare client achieved 85% enrollment (vs. 47% industry average), with 58% monthly engagement (vs. 45% benchmark), and 62% of high-risk, overweight members lost weight using Personify Health’s platform.
3. Gamification: Turning Health into a Habit
Gamification isn’t about gimmicks; it’s about creating momentum. Encouraging long-lasting behavior change. By using points, levels, and rewards, we make healthy actions feel rewarding in the moment, and long-term.
Our behavioral science team, including experts from industries like gambling and online game, has perfected the art of:
- Precision nudges at the right time of day
- Quick wins that build confidence
- Feedback loops that keep members coming back
We’ve taken the psychology that keeps people engaged in games and applied it to something far more meaningful: better health.
Our eBook, Engage or Bust, explores the psychology behind our gamification mode, and why it works. Interested? Download the eBook.
4. Communication: Right Message, Right Moment
A well-timed nudge can be the difference between intention and action. Our multi-channel outreach – email, text, app notifications – connects with members when it matters most:
- Missed screenings
- Medication refills
- Benefit enrollment deadlines
- Even a quick, simple “How’re you feeling today?”
By using smart triggers, we keep engagement high and drop-off low, ensuring members never miss an opportunity to take control of their health.
5. Human + Digital: Smarter Together
Technology opens the door, but people walk members through it. Our AI-powered platform is paired with clinical experts, health coaches, and care advocates who provide trusted, personal support.
Why it works:
- People trust people – especially in health decisions
- Blended support ensures no one falls through the cracks
- New and sustained action comes from relationships, not just reminders
6. Leadership & Culture: It Starts at the Top
Engagement thrives when it’s part of the culture’s DNA.
When leaders model healthy behaviors, recognize effort, and treat health and wellbeing as a business priority, they send a powerful message: health matters here.
We help organizations embed engagement, so it becomes a shared value, not an optional extra.
The Bottom Line (For Your Bottom Line)
If members aren’t engaging, your benefits are wasted. If members are, you see the results in healthier people and lower costs.
The leading employers are the ones putting platforms in place that guide, personalize, connect, and measure – because only then does health & wellbeing solution actually work.
Want to see what member usage really does for ROI and outcomes? Download Engage or Bust: The Brutal Reality For Self-Funded Employers – your playbook for self-funded success.