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The “why” behind the work: What the most effective benefits leaders have in common 

Health benefits
Wellbeing
Article Summary

93% registration in year one. 97% enrollment. 58% of high-risk employees reducing BMI. Purpose-led benefits programs produce results.

At Thrive Summit 2026, Personify Health recognized 13 clients across five award categories. Every winner shared one thing: a deeply personal “why” behind their benefits strategy. From a global steps challenge that raised $25,000 for charity to direct health system contracts that contain costs, their stories show what happens when engagement is built on purpose — not just programs.

13 Thrive Award winners 93% first-year registration 97% enrollment at PPL Corp 58% high-risk BMI reduction 75% blood pressure improvement 71% inactive members became active

When health benefits leaders lead with purpose, health outcomes change 

We believe the most powerful driver of better health isn’t a platform feature or a program design. Its purpose. Or better yet, a meaningful ‘why.’ 

The why someone shows up every day, advocates for their people, and refuses to settle for a benefits strategy that simply checks a box. 

At Thrive Summit 2026, we recognized 13 clients with our annual Thrive Awards. Across five categories, one thing connected every winner: a clear, deeply personal reason behind everything they do for their people. 

When we asked them a simple question “What’s your why?,” their answers offered valuable lessons for the benefits community on improving health outcomes and costs. 

Here’s what they had to say: 

Wellbeing is a way of life, not a program 

The most consistent thread across this year’s honorees? A refusal to treat health as a transactional exercise. 

That belief shows up in the numbers. St. Luke’s achieved 93% program registration among benefit-enrolled employees in their first year. Helen of Troy helped 87% of their members improve their health. Gallagher’s Thrive program runs at 79% enrollment and 50% sustained engagement globally. 

The intention is clear, and so is the impact: purpose-led programs produce results. 

Reaching every person, wherever they are 

Some of this year’s winners are solving one of the hardest problems in benefits: building a culture of health across vastly different populations, geographies, and contexts. 

Make the healthy choice the easy choice 

A recurring theme from the winners: complexity is the enemy of engagement. 

For more on building a culture of engagement, check out: 6 ways to drive employee health engagement and show ROI 

Real impact means real outcomes. 

Two Outcomes Award winners showed what happens when engagement is built on purpose and sustained over time. 

The why runs deep here, too 

These 13 organizations also share something with us. 

Health isn’t a deliverable. It’s a commitment. A daily choice to do something meaningful for the people who show up, work hard, and deserve to feel supported. 

That commitment drives everything we do at Personify. And it doesn’t stop with our clients. 

Curious what it looks like from the inside? Explore the stories of our own people and discover how deep our why runs. 

Meet the people behind Personify Health →