Client at-a-glance
• Southern-based, independent, non-profit health system
• 100 locations with 4,200 team members serving 625,000+ patients
• Offers behavioral healthcare, cancer care, emergency services, heart and vascular care, pediatrics, primary care, senior services, surgical services, virtual care, women’s services, and more
Opportunity
This health system needed to attract new movers in their service area and convert them into patients.
They needed support in executing a campaign that welcomed the new movers into their community by promoting three different services: Urgent Care, Primary Care, and their Health and Wellness Center.
Campaign Goal
Encourage individuals who recently moved into their service area to establish care with this southern-based health system.
Solution
Partnering with Personify Health, this system leveraged Personify Health’s patient acquisition solution to create and deliver a direct mail campaign.
It was key for this health system to connect with new movers as they are beginning to think about where to go for their healthcare needs. Collaborating with Personify Health’s expert team, the health system leveraged Personify Health’s Patient Acquisition and Retention solution to create and deliver a direct mail campaign built upon best practices.
Three-drop, direct mail campaign
Since August 2017 (paused during March-October 2020 due to the pandemic), this health system worked with Personify Health to develop and deploy a three-drop, direct mail campaign to target the new movers.
The system updated the campaign in September 2022 to include:
•A tri-fold brochure with magnet as Drop 1 welcoming them
to the community
•A postcard as Drop 2 with information on how to find a doctor
•A postcard as Drop 3 that highlighted the health system’s specialty care service lines
Clear and relevant calls-to-action
Each mailer featured relevant calls-to-action to encourage audiences to:
•Visit one of their Urgent Care Centers
•Contact the Call Center to schedule an appointment
•Visit their website to find a doctor
•Bring the postcard into the Health & Wellness Center to get their first month free
Case study context to help you increase patient acquisition
About Activate
Personify Health is a health engagement company that helps health systems acquire profitable patients and increase profitability. We supercharge multi-channel campaigns with the AI-powered technology and consumer data that health systems don’t have, plus support from skilled experts and real-time reports that show immediate value. Our market-leading health CRM is trusted by marketing and strategic teams to drive growth for high-value services and new providers, and boost patient acquisition.
What’s so great about New Mover Data?
Personify Health’s new mover data is the freshest in the industry. That means, as soon as the information is available, we collect it which allows our health system clients to be the first to reach the new prospects in their area. This alone has proven to have a huge impact on our clients’ bottom lines.
Is one of your KPIs new patient acquisition?
This is the perfect campaign to run. Most often, it’s the first campaign all our clients begin.
Running continuously every month, it finds and communicates with the new movers in the defined geographical area. It’s so popular that some clients have run this program for 10 years straight with fantastic results!
Pinpoint the most profitable patients for immediate growth
We supercharge multi-channel campaigns with the AI-tech and consumer data that systems don’t have, skilled experts, and real-time reports to show immediate value. Our market-leading health CRM is trusted by marketing and strategic teams to drive growth for high-value services, new providers, and boost patient acquisition.
Patient Acquisition
Personify Health helps you expand your health system reach and patient volume, serve more people, and grow the business. We’re here for you: whether it’s designing data-driven plans to drive high margin service-line usage, creating campaigns across audiences to help you acquire and keep high-value customers, or running seasonal or annual initiatives.