Multi-National Health Plan Cuts Annual Disenrollment by 1/3

Article Summary

Stop guessing who will leave — how a health plan used advanced analytics to identify at-risk Medicare members before they disenrolled.

For Medicare and Dual Eligible plans, member disenrollment is a costly and often preventable problem. By leveraging Personify Health’s Retention Solution, this plan moved from reactive to predictive — using data and advanced analytics to pinpoint which members were most at risk, then deploying targeted retention messaging to the right people before it was too late.

Medicare + Dual Eligible Predictive disenrollment risk Advanced analytics Targeted retention messaging Optimized marketing spend Health plan retention

Challenge

• Determine which Medicare and Dual Eligible members were at risk for disenrolling.

• Determine how to prioritize marketing spend.

Solution

• Generated unique insights based on the data and advanced analytics with Personify Health Retention Solution, identifying members most at risk for disenrollment.

• Conducted targeted outreach to at-risk members with retention- focused messaging.

Accuracy in identifying at-risk individuals prior to outreach

Reduction in disenrollment

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