110,000 eligible lives shifted from task completion to real behavior change — Arizona’s state workforce program rebuilt around daily habits that last.
The Arizona Department of Administration migrated from a platform focused on checking boxes to a Personify Health program designed around sustained, daily engagement. By encouraging Health Check completions, personalized journeys, and small habit-building across employees and their families, ADOA set a new standard for state government wellbeing in year one.
Empowering members to make lasting change
Arizona Department of Administration (ADOA) Human Resources: Year 1 Program Review
Background & Goals
Background
• 110K total eligible lives (employees + spouses)
• Migrated from a previous platform that emphasized task completion to Personify Health program that promotes health and wellness in employees & their families.
Goal
• Drive real behavior change through sustained, daily engagement empowering members to improve their health and wellbeing.
Initiative
Overarching Strategy
• Partner with Personify Health to support ADOA employees’ and families’ health and wellbeing goals by encouraging small, daily changes to areas they want to improve the most.
Tactics
• Encouraged Health Check completion (for personalized, confidential results and recommendations), Healthy Habits, Journeys, and Personal Challenges.
• Expanded Benefits platform section with ADOA benefits, Personify Health’s Nutrition Guide and Sleep Guide, and Personify Health global ecosystem partners.
“This is a great program to encourage health and lessen stress.”
“You can track everything and it motivates me. I have lost 23 pounds.”