About Pharmavite
In 1971, Pharmavite was founded in Los Angeles, California with the belief that there had to be a better way to being healthy than relying on prescriptions. Today, Pharmavite has 2,300 employees and is headquartered in West Hills, California.
For more than 50 years, Pharmavite has been committed to wellness. Our founders aimed to improve lives by focusing on the basics — complete nutrition through essential nutrients and minerals. Since that day, we’ve been a leader in the vitamin industry and earned the trust of consumers, healthcare professionals, and retailers alike.
Challenges
In partnership with the Belonging committees, for the past two years, Pharmavite ran a custom challenge called “Around the World with Pharmavite.” This unique challenge gave employees across the company the opportunity to be featured and share details about their native country, culture, traditions, special holidays, and meals. This not only encouraged employees to move more with the step challenge, but it also provided the opportunity to build a culture of belonging as participants virtually traveled to different countries to learn about the unique heritage and traditions.
Goal
Embedding their purpose into their health and wellness strategy, Pharmavite is committed to bringing the gift of health to life. Their initiatives focus on engaging and activating their employees by offering total health and holistic wellbeing support and creating a culture of care and belonging.
At-a-glance results
- Pharmavite has strong leadership support for their wellbeing program from the C-Suite to the Directors at all manufacturing facilities.
- Pharmavite successfully engages their members by running custom campaigns that align with their culture and purpose.
- They provide an assortment of wellness activities both online and offline, including onsite wellness rooms with a Peloton bike, yoga mats, and meditation pillows.
- They also offer fresh fruit, walking groups, weekly guided meditation via Microsoft Teams, share peer recognition through a robust reward and recognition platform, and run quarterly custom Promoted Healthy Habit Challenges.
About their program
Game Design: Annual Game plus a Gap Game during December
Rewards and Incentives: Off platform rewards
- Level 1: Members with 7,500 points earn a $50 Reward and Recognition Award
- Level 2: Members with 15,000 points earn a $50 Reward and Recognition Award
- Level 3: Members with 35,000 points earn the 2026 Wellness Incentive ($400)
- Level 4: Members who earn 65,000 points get exclusive PharmaFit swag + $50 Reward and Recognition Award!
Program Enhancements:
- Offers Personify+ partner bundle with Enrich, Aaptiv, and Headspace to support their members’ financial wellbeing, physical health, and mental health.
- Additionally, Pharmavite offers Noom to support their members’ seeking weight loss solutions.
Solutions
Encouraging local community and personal health involvement
- Athletic accomplishments
- Community service
- Blood donations
- CPR certification
- First aid certification
- Biometric lab screenings
- Annual physicals and screenings
Custom off-platform reward
Pharmavite also offers members reward vouchers for numerous off-platform activities, such as:
- Attending a webinar hosted by Pharmavite
- Participating in a PharmaFit activity, like 5k runs and events
- Attending a company-sponsored nutrition education class
- Submitting a success story as part their Wellness Journey Success Story initiative
- Joining a Peloton Challenge – Pharmavite offers a Pelton membership to all members, and they reward members for signing up
Results & Impact
With such a strong program, it comes as no surprise that they’ve received awards from across the globe. Additionally, their health and wellbeing program sees great results with strong enrollment at 94% (Book of Business average is 48.5%) and an average monthly engagement of 65% (Book of Business is nearly 40.2% average engagement).
Award-winning program and organization
- 2023 California HR Excellence Award for “Best Employee Wellbeing Program” from HR.com
- 2022 Gold Stevie® Award for “Achievement in Workplace Health and Wellbeing”
Enrollment
- 95% enrollment rate
- To increase enrollment, they embedded program enrollment as part of their onboarding process for new hires. They encourage their employees to download the app and walk through a tutorial of app during orientation
Engagement
- 65% engagement rate
- To encourage member engagement, Pharmavite runs custom initiatives, encourages community involvement activities, and offers yearly custom Challenges.
Engagement with External Resources
- 39% of members click on external programs, like their Personify+ partners (Enrich, Aaptiv, and Headspace), Noom, and Peloton programs.
- Foodsmart – 36%
- Noom – 20%
- Headspace – 19%
- Aaptiv – 19%
- Sleepfit – 13%
- Enrich – 9% (new in 2025)
Outlook
Looking to the future, Pharmavite is working on additional initiatives to help reach members and keep them engaged, such as:
- Launching custom activation emails to engage members and encourage participation on the app. The goal is to invite new employees to enroll in the platform as well as promote the new program design to all enrolled members (like highlighting that they are increasing their points each year).
- Pharmavite successfully engages their members by running custom campaigns that align with their culture and purpose.
- Sending a custom New Year Launch email targeted to each population (New Hires and Enrolled and Unenrolled) to re-engage members.
- Offering training for new hires twice a month with training on how to use the Personify Health app.