Driving Results That Matter
A health system needed to convert new movers in their area to new patients. Using Virgin Pulse’s Health System Growth solution, they achieved significant results:
Challenge
- A health system needed to convert new movers in their area into patients
- They chose to execute a campaign that welcomed the new movers into their community by promoting three different services: Urgent Care, Primary Care and their Health and Wellness Center.
Solution
- Leveraged Virgin Pulse’s Patient Acquisition and Retention solution and expert team for best practices to create and deliver the direct mail campaign.
- Used direct mail to target their new movers and their calls-to-action encouraged their audiences to: visit one of their Urgent Care centers, call the call center to schedule an appointment, visit them on the web to find a doctor and bring in their postcard to their Health & Wellness Center to get their first month free.