Challenge
- A regional health network wanted to drive volume for its high-margin cardiovascular service line to help recoup lost revenues due to COVID. But “medical distancing” presented challenges like lower volumes and hesitancy to return to care.
Solution
- Personify Health designed and executed a targeted, multi-channel cardiovascular campaign engaging patients with a health risk assessment (HRA).
- The goals were to drive more awareness around heart disease and encourage at-risk individuals use the healthcare system’s cardiovascular services.
- To boost engagement, the campaign included multiple messages delivered via direct mail and emails over an extended period.