As a global manufacturing company, Dow has 40,000+ employees in 60 countries. Dow believes in putting people first and enabling their people to use their unique perspectives and backgrounds to find new ways to solve challenges and exceed customer expectation in an environment of inclusion, diversity and integrity.
Employee Survey Results
Dow’s program design
• Game Design: Points & Levels quarterly game
• Rewards: $700 incentive ($40 for completing Health Check + $660 in points and levels)
• Devices: Device subsidy for US, 30 credits ($30) for OUS to get a device (one-time)
“Dow’s biggest ambition is to be innovative, to use the digital capabilities of our partner, the expertise coming from Personify Health and the ability to integrate that to reach the global scale with one tool is huge”
Opportunity: Create an integrated, one-stop health and wellbeing program
Before starting with Personify Health in 2021, Dow’s health and wellbeing program comprised of multiple vendors and made for a disjointed experience for their members. Dow looked to Personify Health to streamline and integrate their program into a single platform. Within its first year, Dow realized the true value of having a comprehensive program for their globally diverse workforce.
“We can empower everyone based on their own goals. So, we need to offer a robust tool and, in this case, that’s Personify Health. It offers people the chance to do what’s important to them. I love that about the portal, the ability to personalize. That’s paramount.”
Solution: A people-focused program through Personify Health’s best practices
Foundational strategy Dow’s program is founded upon Personify Health best practices and a points and level program design:
- Events Calendar outlining quarterly themes and supportive Double Points Campaigns
- Monthly Healthy Habit Challenges + quarterly Step and Spotlight Challenges
- $50 incentive for Year 1 Enrollment. In Year 2, that money was reallocated to points & levels game Best practice program design Dow ingrained their health and wellbeing program into the foundation of their culture by:
- Giving Leadership early access to the platform so they could be experts and internal resources
- Encouraging employees to incorporate wellness into their business goals
- Making additional investments in incentives to motivate their employees to join the program
Best practice program design:
Dow’s program is founded upon Personify Health best practices and a points and level program design:
- Events Calendar outlining quarterly themes and supportive Double Points Campaigns
- Monthly Healthy Habit Challenges + quarterly Step and Spotlight Challenges
- $50 incentive for Year 1 Enrollment. In Year 2, that money was reallocated to points & levels game
Total population health coaching:
US-based Dow members have personalized, 1:1 Coaching for support with improving their lifestyle, conditions, or navigating difficult changes in the workforce.
To ensure members hear about Coaching, Dow uses Personify Health communications best practices, like:
- Getting Dow’s Leaders to promote Coaching
- Inviting Personify Health to a virtual Open House to share Coaching information
- Training Dow’s onsite Health Center Teams on coaching to support employee referrals
Dow expanded their wellbeing program by adding partners. They reward their members for using:
- Enrich: A personalized financial literacy digital solution that provides financial management education to improve productivity, financial stress, and financial literacy.
- meQ: A clinically-validated resilience training platform that helps members become more resilient to everyday pressures through tools and webinars—like a webinar on burnout with Andrew Shatté, PhD from meQ.
Results: Meaningful program impact that’s made the difference
With only one year of Personify Health under their belts, Dow has already seen an incredible impact on their organization. Employees already feel more confident in their ability to manage their health and wellbeing:
- 59% are more aware of what they need for self-care
- 35% are in a better mood more often
- 54% feel healthier and have more energy for the day
- 50% have improved their physical activity
Enrollment & Engagement
- Surpassed year one enrollment goal of 50% with 62% enrollment
- 78% Sustained average monthly engagement
Total Population Health Coaching
- 87% Of participants think Coaching makes Dow a better place to work
- 66% Say their health status or sense of wellbeing has improved since using coaching
Social Connection & Mindfulness
- 70% Of members are connected to another employee through the platform
- 56% Of members participated in a personal challenge
- 4k Members reached or exceeded goal in Spotlight Mindfulness Challenge
- 8.8k Employees enrolled in meQuilibrium
Enrich
- 22k Enrich users completed 25k sessions (3-month avg.)
- 72% Average financial knowledge gained (Sept)
- 33% Resilience Indicator Index (2% higher than benchmark)
MeQ
- 31% Enrollment & 48% engagement (Higher than benchmark)
- 12% Stress management & 10% Empathy Top two factor improvements
- 22% Average reduction of users’ Financial Stress Scores after their fourth Financial Wellness Check-up
meQ’s Resilience Indicator Index
This leading indicator represents an employee’s average improvement on their lowest 4 factors, like stress management, empathy, positivity, & emotional control.
“Leaders need to walk the talk. These are human things that we deal with. We all want to stay fit, and we all need to stay healthy. This is a great way to get out there and have some competition and get to know your team better.”