Dentons Overview
- Dentons is among the world’s largest law firms with 20,000 professionals in 200+ locations in 80+ countries worldwide
- The Firm’s offices in Europe and Central Asia participated in the Healthy Challenge in collaboration with Personify Health
Opportunity
- Dentons holds an annual Healthy Challenge in Europe which combines physical fitness, mindfulness, nutrition, and sleep to encourage the wellness of its employees.
- Given that people had been sedentary and socially isolated during the COVID pandemic, the firm wanted to make the 2022 Healthy Challenge even more engaging and innovative, fostering a healthy lifestyle, while bringing people together as a team.
- Based on a successful local project in one of their offices the year before, the Dentons team decided to partner with Personify Health to provide the platform for its Challenge.
Link to humanitarian aid
- The Russian military invasion of Ukraine started a few days before Dentons was about to announce the challenge. The team decided to delay the launch and rethink its strategy in the context of the war.
- Given the additional stress and feelings of helplessness caused by the war, the leadership concluded it was more important than ever to promote healthy living.
- The team decided to link the Healthy Challenge to the fundraising efforts of its charitable foundation. For each 50 million steps recorded on Personify Health, the firm committed to donating €5000 to the Dentons Europe Foundation to provide humanitarian aid to Ukrainian families and children – up to a maximum of €50,000.
- They branded the 2022 Healthy Challenge as “Walk for Peace, Walk with Purpose”
Tactics that promote health and wellbeing
- The Personify Health app’s leaderboard provided a spirit of healthy competition among the teams – spurring them on to increase their activity.
- Linking the number of steps to charitable donations gave participants a sense of purpose and a common goal, motivating people to take more steps.
- The team shared communications throughout the 9-week challenge to update people on progress.
“Any organisation that really takes care of their employees, and is trying to look after mental health and physical wellbeing, I highly recommend Personify Health. I don’t think you’ll regret it. Can’t wait to get going in 2023.”