About the Client
The client partnered with Personify Health, after a major restructure that led to downsizing across the organisation. Employees were struggling with high stress due to the nature of work in the financial industry, layoffs and other cost saving initiatives. To address some of these challenges, the client decided to re-invent their employee wellbeing programmes.
Key Challenges
- The client wanted to drive higher engagement, but their large number of third party vendors created confusion and led to reduced engagement.
- The impressive geographic reach of their employee population made it difficult to create global wellbeing standards while also delivering meaningful local content.
- Navigating the administrative burden and coordination costs of covering such a big territory with localised solutions.
Client Goals
- Help facilitate education and awareness among the client’s employees/spouses of their benefits offering
- Drive higher engagement in other key programmes within their benefit landscape that have a proven ROI
Tactics and Strategies Deployed to Optimise the Wellbeing Experience
Custom Challenges
The client ran a custom challenge last spring with their office locations as the destinations, which allowed employees to learn about other offices and cultures of wellbeing within the company across the world.
The client was encouraged to highlight leadership buy-in of the challenge and ended up publishing articles about executives on their intranet with Q+A about their favourite ways to work out, etc. These were very well received and helped employees feel more connected to members of their executive team.
Monthly promoted Healthy Habit challenges were very popular with this client’s employee population and the Client Success Manager at Personify Health worked with the client admin team to customise the Healthy Habit promoted in each month’s challenge to complement their internal calendar of campaigns and initiatives. As a part of World Sleep Day in March, this client promoted a “Be in bed for at least 7 hours” Challenge and saw over 2,400 of its members participate, and over 1,800 of its members (9% of the member population) “won” the challenge by tracking “Yes” for this habit 5 or more days during that week.
Tactics and Strategies Deployed to Optimise the Wellbeing Experience
Hub
The client is excited to take advantage of Personify Health’s capability to drive personalised recommendations tailored to each member based on biometric and demographic data. This will allow members to more easily find programmes relevant to them and thereby navigate the numerous benefits available to them more efficiently and successfully. Positive member experiences like this will also help drive better engagement rates.
The client worked with their Client Success Manager to integrate other vendors from its landscape into the Personify Health reward experience. This created a round-trip experience: members were referred from Personify Health to utilise other benefits relevant to them and were then brought back to Personify Health through rewards they earn while interacting with those benefits.
Because Personify Health offers a tailored benefit navigation experience and a user-friendly rewards interface that can link to other programmes in a client’s benefit landscape, the client decided to move these components of its wellness programme onto Personify Health and eliminate other redundant vendors, helping them to save budget. The client’s global team were delighted and effort they saved using the Personify Health Hub to showcase localised programmes and segment them so only members in the appropriate countries, office locations, etc. would see them.
Charity Challenge
Personify Health’s Charity Challenges allowed the client to create a sense of community and togetherness needed to improve morale coming off a period of layoffs. It also addressed the issue of providing expensive challenge prizes to winning teams, which was not suitable. The client deployed two charity challenges globally.
Save the Children
Working to unlock donations to “Save the Children” was something everyone could get behind. They made this a country versus country challenge to take advantage of fun competitive energy and rally engagement.
World Cancer Day
Wanting to find a way for Personify Health to support World Cancer Day, Personify Health created an attestation form, rewarding members for attesting to take preventive action against cancer.
Personify Health Solutions
Partnering together, the client and Personify Health created a strategy to increase awareness and engagement. Using segmentation and targeting strategies each participant was shown relevant content, programmes and benefits. This created a more meaningful user experience and drove outstanding results.
Generally, the client’s employees thought of their wellbeing programme mostly as a global step challenge and monthly promoted healthy habit challenge. Personify Health was able to change this perception by bringing other capabilities to the forefront. These capabilities addressed the client’s needs like mindfulness and benefits navigation.
Over time the client expanded the ways they utilised the Personify Health platform and were also able to reduce costs by eliminating redundant programming.
Impact of the Evolved Strategy
Targeted programme delivery and global digital coaching were two primary factors in the client’s decision to extend their relationship with Personify Health. Leveraging additional Personify Health programme components allowed the client to eliminate several under performing programmes – resulting in cost savings and a better user experience.
Personify Health and the client continue to develop local programmes utilising the Programmes page and other targeted engagement strategies. The localisation of content is a centerpiece of the ongoing strategy to deliver a global wellbeing programme.