Personify Health client success story
Driving a unified culture of wellbeing on a global scale with Bally’s
Let’s face it: building a thriving global workforce isn’t about trendy perks; it’s about genuine investment in employee wellbeing. Bally’s understood this, and they were determined to get it right.
Bally’s is more than just a casino company; they’re a global entertainment powerhouse with a rapidly expanding omni-channel presence.
They own and manage 15 casinos across 10 US states, a golf course in New York, a horse racetrack in Colorado, and have access to online sports betting licenses in 18 states. Bally’s recent acquisition of Aspers Casino in Newcastle, UK, has further solidified their international reach and diversified their entertainment offerings. This includes Bally’s Interactive International (formerly Gamesys Group), a leading global interactive gaming operator, Bally Bet (a first-in-class sports betting platform), and Bally Casino (a growing iCasino platform).
With 10,000 employees spread across 9 global offices, they face the challenge of engaging a diverse workforce spanning both traditional office settings and the unique environments of casinos and resorts.
Bally’s faced a critical question: How do we create a unified culture of wellbeing that resonates with everyone, everywhere?
Their mission was clear:
- Implement a holistic, preventative wellbeing platform that actually engaged their diverse global team
- Create cross-collaboration challenges to bring everyone together, especially those hard-to-reach employees in their resorts and casinos
- Enhance current benefit offering by introducing a new rewards scheme via the platform
The challenges:
Silvia Mondello, Director of Benefits at Bally’s, explains: “Companies implementing wellbeing programmes can often end up investing in several platforms and partners. From an employee point of view, this can be confusing. We all want one place where we can find all our answers and solutions with just one click.”
Bally’s knew a fragmented approach wouldn’t cut it. They needed a solution that could seamlessly navigate:
- Diverse work environments
- Unique employee needs
- Varied communication styles
- Worldwide cultural differences
Many businesses might have settled for quick fixes. But Bally’s knew that investing in their people was an investment worth making.
The Personify Health solution: One platform, global impact
We partnered with Bally’s to create a comprehensive, year-round wellbeing platform with a focus on:
- Holistic health & wellbeing: Covering everything from Mental Health and Financial Wellbeing to Physical Health and DE&I
- Connecting the team: Regular wellbeing campaigns, activities, and events boosted employee engagement, broke down silos and helped build camaraderie
- Streamlined communication: A dedicated Personify Health Account Manager worked hand-in-hand with Bally’s to align internal communications with platform features, maximising engagement
- Real incentives: A rewards system motivates employees to adopt healthy habits and earn tangible rewards
- Regional relevance: Benefits were integrated into the platform and tailored to specific regions, ensuring relevance and value for every employee
“We chose to partner with Personify Health based on a few things. One being that it is a single platform that offers different solutions and features to support our employee’s wellbeing.
We wanted somebody that understands a lot of our employees work across different areas of the business, like the casino, and we needed a platform that would be able to support that.”
Jenny Winter, Head of Internal Campaigns at Bally’s
The results? Transformative.
The impact was undeniable:
- 43% of members forged new social connections, creating a more connected and supportive workplace
- 72% of previously inactive, high-risk individuals became more active, demonstrating the power of personalised engagement
- 66% of high-risk, obese individuals achieved weight loss, showcasing the platform’s ability to drive real health outcomes
- 1,562 employees enrolled globally, proving the programme’s wide reach and appeal
- A remarkable 62% engagement rate during the step challenge, highlighting the programme’s ability to motivate and inspire
The real proof is in the pudding NPS score…
Bally’s awarded Personify Health a perfect 10/10 NPS score, calling us an “essential relationship” to their business.
Ready to empower your workforce and drive real business results?
Talk to one of our wellbeing experts and we’ll find a solution fit for your people.
