The Personify Health process views brand as a living part of every healthcare organization. It defines expectations, dictates perception and cultivates trust. To garner patient interest and loyalty, we focus on building out three personified, influential segments of brand.
The organization’s personality and ideals
The organization’s look and aesthetic
The organization’s message and tone
These characteristics help shape an organization’s appeal and likeability. Once they’re defined, we promote them through highly-personable, measurable perception strategies. This includes creation of online and offline vehicles, such as videos, websites, collateral pieces, social media campaigns, etc. But first, we start by structuring the organization’s living identity… those stories, visual landscapes, and principles that make it uniquely real.